ADVERTISE · SALEM, OREGON
Salem's largest independent local media platform — 10,000+ newsletter subscribers, a 40,000-strong Instagram, and the events the city actually shows up for. Limited ad inventory means your placement gets real attention, not buried noise.
10,000+
Newsletter subscribers
~50%
Avg open rate — 2× industry avg
40,000+
Instagram followers
1
Trusted local voice
We keep ad inventory intentionally tight. Each send has a limited number of paid slots — so your message gets real estate, not a scroll-past. Here's what's available.
Flagship · 1 per send
The first ad 10,000+ readers see — above the fold, before any editorial content.
Your headline, image & call-to-action link
First position — before any editorial content
Exclusive — only one sold per send
Events · 2 per send
Get your event in front of thousands of locals who are actively looking for something to do this week.
Your event name, date, time & ticket/RSVP link
Promoted to 10,000 locals actively seeking things to do
Listed in the dedicated Events section
Jobs · 1 week
Reach local job seekers who already trust and read us. One listing, one week, the right audience.
Job title, company name & application link
Placed in the dedicated Jobs section
Flat rate — no bidding, no algorithms
Sponsored · clearly labeled
We write a full feature about your business in our voice — honest, local, and worth reading. Always marked as sponsored.
You provide talking points, photos & any offers (~2 business days)
WHS writes in our editorial voice — naturally, not advertorially
Draft sent for your review before publish
Recurring · every send
Own a recurring section of the newsletter — like Events, Jobs, or Local Eats — and get your name in front of readers every single week.
"Presented by [Your Business]" appears before your section every issue
Choose your section: Events, Now Hiring, Local Eats, Weekend Picks
4 weekly impressions per month in front of loyal readers
Classifieds · up to 50 words
Got a deal, a service, or something to sell? A quick, affordable way to get in front of Salem's most engaged readers.
Your listing text + link (up to 50 words)
Placed in the classifieds/deals section — high scan rate
Perfect for: pop-ups, limited-time offers, services, rentals & sales
Pick the approach that fits your goals. All options include direct placement in Salem's most-read local newsletter.
ONE-TIME
Top Feature + Spotlight Event. One send, two placements.
per send · value $450 · save $50
Top Feature ad — above the fold
Spotlight Event listing included
Est. 3,500–5,000 direct impressions
Exclusive top slot + events section
Only one top slot per send — bundles book first.
⭐ BEST VALUE
Primary Ad Slot 4x per month. Show up every week.
per month · value $1,200+ · save $200+
4x Top Feature (primary slot, every send)
Est. 14,000–20,000 impressions/month
Priority scheduling & dedicated support
Consistent presence builds brand recognition
Save $200+ vs. single-send rate
Most monthly partners book recurring — slots go fast
FULL PARTNERSHIP
Your business, everywhere Salem looks.
let's build your custom package
Full newsletter ad suite (every send)
Instagram features & Stories
Event sponsorship & activation
Dedicated section sponsor
Strategy call + monthly reporting
Limited full-partnership spots — let's talk availability
We built an audience of people who actually show up — to events, to local businesses, to their community. Here's what that means for your ad.
~50%
The industry average is 20–25%. When half your list opens every single send, your ad isn't buried — it's seen.
10,000+
No purchased lists. No cold scrapes. Every reader is a Salem-area resident who chose to stay informed — active community members, local diners, event-goers, and business supporters.
40K
40,000 Salem-area followers who engage with local events, dining, and community news. One partner, the whole city — newsletter readers and Instagram followers in one package.
Limited
We accept a small number of partners per send to protect reader experience — and your ad's impact. When we say limited inventory, we mean it.
Everything you need to know before booking your first ad.
How do I book an ad?
Email us at [email protected] with the placement you want, your preferred send date, and a short description of your business or event. We'll confirm availability and send you a simple booking form.
What do I need to provide?
For most ads, we need: a headline (up to 10 words), a short description (2–3 sentences), a link URL, and optionally an image. For event listings, a date, time, and location. We can help you write copy if you need it — just ask.
When will my ad run?
We send the newsletter weekly. Once you book and submit your ad materials, we'll confirm your send date. We typically book 1–2 weeks in advance, so the earlier you reach out, the more date options you'll have.
Can I see an example?
Yes! Email us and we'll send over recent issues so you can see exactly how ads appear in the newsletter. You'll see the real layout, real sizing, and real context before you commit to anything.
Is there a contract?
No long-term contracts for single sends or monthly packages. We use a simple booking confirmation to lock in your date and rate. Partnership arrangements may include a short-term agreement, but nothing complicated.
What's the cancellation policy?
Cancellations made more than 5 business days before your send date receive a full credit toward a future booking. Cancellations within 5 days are non-refundable, as your slot will have been held and content prepared.
Ready to advertise?
We limit ad slots intentionally — so your brand stands out, not gets buried. Spots fill quickly around events and holidays, and most of our advertising partners book on a recurring basis.
Most of our advertising partners come back and book again
Reach us directly: [email protected]