Hey Salem,

Hey Salem,

On March 5 I’m throwing an invite only party to celebrate the release of my book, How Parties Will Save the World.

I’m saving 10 seats for newsletter subscribers.

If you want one, just reply to this email and I’ll send you the link to register.

These are first come first.

We will have live music, free bites, and a whole lot more.

Excited to meet a few new faces there.

Jacob Espinoza

Lucy Escobar isn't just a consultant or a coach; she is a veteran of the local business landscape who has spent over 25 years watching Salem’s economy evolve—first from the teller line, then as a manager at Key Bank, and now as a sought-after leadership expert.

For Lucy, leadership isn't a corporate buzzword; it’s a community responsibility. Her journey from Torrance, California, to becoming a pillar of the Mid-Willamette Valley is a testament to her belief that "leadership comes with humanity."

Before she was an executive coach, Lucy spent 20 years in the banking and finance industry. This wasn't just about spreadsheets; it was a front-row seat to the struggles and triumphs of Salem’s entrepreneurs. As a manager, she saw why some local businesses flourished while others shuttered. She realized that while financial capital is necessary, human capital is the true engine of success.

This realization led her to pivot. She sought out the best in the world, eventually becoming a certified John Maxwell Coach and an Emotional Intelligence Practitioner. She took the "old school" banking logic, where emotions were seen as a liability, and flipped it on its head. Today, she teaches Salem leaders that emotional intelligence is a high-octane energy source that drives team performance and clarity.

Lucy’s impact on Salem goes far beyond her office in Keizer. She is a co-founder of the Latino Business Alliance and Expo Negocio, and she previously served as a Human Rights and Public Relations Commissioner for the City of Salem. Her dedication hasn't gone unnoticed; she was recognized as the Salem Chamber of Commerce’s "Outstanding Young Professional" and is a Paul Harris Fellow through the Salem-Creekside Rotary.

While her professional accolades are numerous, including being the author of Atrévete a Ser Una Mujer Exitosa, Lucy’s true motivation is personal. She identifies her son, Delfino, and her grandson as her "Why." Her goal is to leave a legacy in Salem, ensuring that every person and business she touches is left better than she found them.

In a city that thrives on local connection, Lucy Escobar is proving that collaboration always beats competition. Whether she’s mentoring a small business owner or consulting for a large organization, her message remains the same: Lead with heart, stay grounded in your values, and never forget the "humanity" in leadership.

During her interview at Habaneros, Lucy shared her signature framework for building a world-class team, cleverly translated into a language every Salem local understands: The Taco.

To learn more about Lucy’s coaching or to book a consultation, visit LucyEscobar.com

The Englewood Forest Festival returns to Englewood Park on Saturday, August 8 and vendor applications are officially open! Artists, musicians, authors, food trucks, nonprofits, and community organizations are encouraged to apply now, as spots fill quickly each year.

This free, family friendly celebration of art, nature, and community draws visitors from across Salem and the Mid-Willamette Valley. Local creatives are prioritized, and a limited number of scholarships are available.

Applications will be available online through the festival website.

Step into a world of magic as Cinderella comes to life in a dazzling Broadway-style ballet at the Elsinore Theatre. World Ballet Company brings the beloved fairy tale to Salem with 40 international dancers, more than 150 radiant hand-sewn costumes, exquisite handcrafted sets, and enchanting choreography by Marina Kesler.

From the mischievous stepsisters to breathtaking ballroom scenes, every moment blends humor, romance, and timeless classical beauty. Featuring music by Johann Strauss II and a special “Time” theme by Anna Drubich, this production promises an unforgettable evening of wonder, grace, and happily ever after before the clock strikes midnight.

Wrestling fans, get ready for a high-energy night of body slams, bold personalities, and larger-than-life drama as Portland Wrestling Showdown takes over Salem’s Historic Grand Theater.

Featuring Teal Piper, The Righteous, and Priscilla Kelly, the action comes up close and personal. The Righteous promise to lift spirits and steal some souls along the way.

Tickets range from $25 general admission to $50 front row, with balcony and premium seating available. Meet-and-greet packages include photo opportunities with Teal Piper, The Righteous, or a VIP option with both plus a signed event poster. Expect an electrifying night for longtime fans and curious newcomers alike. 

Experience the power, drama, and intensity of Carl Orff’s legendary Carmina Burana, performed live by the Willamette Master Chorus.

More than 100 voices unite, including the Willamette Master Chorus, Portland Symphonic Choir, soloists, children’s choir, and full orchestra, for a sweeping musical experience you will feel in your chest.

From the thunderous opening of “O Fortuna” to the soaring movements that follow, this is a rare opportunity to hear one of the most iconic choral works ever written performed at full scale right here in Salem. If you love bold sound and big emotion, this is a weekend performance to circle on your calendar.

You could have a great night… or you could make it DRAGTASTIC.

Join Salem’s own RiRi Caliente for a dazzling drag show featuring talent from across Oregon. Expect flips and tricks, soulful performances, stunning costumes, pristinely painted mugs, and nonstop glamour served with humor and heart.

The lineup includes Lylac, Misha Caliente, Jenna T., Starr, and Rayna Star. Grab your best Judies, bring those dollar bills, and get ready for a night bursting with sparkle, joy, and unforgettable performances.

Grab your friends and join the fun at Noche de Lotería, a lively monthly game night at Xicha Brewing Norte. For a $5 buy-in, you will play four rounds of Lotería, a traditional Mexican game similar to bingo but played with colorful illustrated cards instead of numbers.

As each vibrant image is called out, players race to match their boards, creating a fast-paced and interactive experience filled with laughter and friendly competition.

Whether you grew up playing or are trying it for the first time, this welcoming game night offers great company and just the right amount of suspense before someone shouts that winning call.

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Thanks for keeping up with Salem this week!

Spotted something interesting in town? Drop us a note at [email protected] We love hearing from you.

See you next Thursday,

Ernie